Dirk Urban

Hard Rock Hotel Cancun, 599 rooms Aventura Palace (Hard Rock Hotel Riviera Maya), 1,266 rooms Hard Rock Hotel Vallarta, 348 rooms Initiation of the RCD Resorts/All Inclusive Collection company project. Planning, development and implementation of all organisational aspects of the groups operations, setting up procedures and group manuals, creation and definition of the groups mission statement, recruiting and establishing the top level management teams and corporate support staff.

12 Hotels & Resorts, 7,825 rooms, 8,100 employees Implement cost saving strategies of USD20,000 mio, through efficiencies in the groups hotel operation and administration structure of the company, strategic corporate logistics, corporate governance, dynamic process and procedure development and deployment, financial analysis and strategy.

540 rooms Pre-opening, recruitment of executive and operative committees, supervision of building/construction handover, definition of operation and service procedures for all areas, write up of operation manuals for all areas. Opening and initiation of operations, supervision of day to day routines and fine tuning of all service areas.