Dorothée Grou
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Dorothée Grou
- Current 7 years and 6 months, since Dec 2018
Western Europe Senior Marketing Leader
Kimberly Clark Professional
- Current 7 years and 6 months, since Dec 2018
Western Europe Senior Marketing Leader
Kimberly Clark Professional
- 3 years and 2 months, Dec 2018 - Jan 2022
Western Europe Senior Marketing Leader
Kimberly Clark Professional
- 1 year and 3 months, Nov 2016 - Jan 2018
EMEA Head of Brand Marketing and Communication
Weber Stephen EMEA
- 2 years and 1 month, Oct 2014 - Oct 2016
Global Marketing Manager - English Gins
Chivas Brothers Limited
- 2 years and 11 months, Feb 2011 - Dec 2013
Sr. Brand Manager Europe, Indulgent Candy
Kraft Foods
EU marketing and Brand lead, new category launch. EU strategic launch plan: identify business size & scope business opportunity (100M$ in 5 years), products & pricing definition (consumer insights & researches), distribution strategy, P&L owner. Brand equity responsibility, strategic territory definition, consumer map, 4 box process and 360 campaign. Coach and lead local markets to enter this new business with marketing plan and budget validation.
- 3 years and 7 months, Jul 2007 - Jan 2011
EMEA Zanussi Brand manager
Electrolux Home Products
Marketing strategy with brand vision definition. Brand strategy with new Zanussi brand positioning statement (+ brand architecture) and communication platform. Consumer insights translation into brand book. New product range design with brief objectives. Brand transitions in key EU markets. Brand managment /owner to influence and change company traditions.
- 6 years and 10 months, Sep 2000 - Jun 2007
EMEA Marketing Manager
Siemens Gigaset
Marketing Leader of 8 West + Eastern EU countries. Local marketing strategy definition with budget responsibility (yearly + quarterly). Final approval on communication + trade plans and budget. EU trade marketing program with implementation to drive volume.
Ausbildung von Dorothée Grou
- 2 years and 2 months, Sep 1995 - Oct 1997
Information & Communication
Université Paris II / Assas - France
Sprachen
English
C1 (Fließend)
French
C2 (Verhandlungssicher / Muttersprachlich)
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