Dustin Tysick

I lead Jostle's digital marketing initiatives with my primary focus being lead generation. Other core responsibilities include managing our Marketo instance, analyzing & reporting on all of our marketing channels, optimizing content for search, and analyzing & reporting on a variety of key metrics across all departments (Customer Success, Sales etc.).

My MBA internship which continued into contract work post-graduation. Responsibilities & Achievements: - Refined the quality assurance process for a new technology that resulted in an average savings of 25 work hours per week. - Performed analysis and crafted reports and presentations to assist in the decision making process of the executive team. - Utilized Business Intelligence software to collate and analyze multiple disparate data sources to produce a comprehensive list of KPIs.

Spare a Square is a men's fashion e-retailer. Responsibilities & Achievements: - Created the website, sourced the materials, selected the designs, hand-sewed the product and was responsible for the entire sales and fulfillment process. - Implemented several successful social media campaigns to increase brand awareness. - Cultivated an online community of brand advocates through interaction with customers which resulted in repeat purchases and referrals.

Nelson Education is a Canadian Heritage company and one of the largest educational publishers in Canada. - Planned and implemented a company-wide digital training program - Grew national digital sales by 45% over a two-year period by creating a strategic plan, building relationships with potential customers and providing training and support to existing customers. - Helped to strategically align the company by working with cross-divisional teams to create digital strategy plans

Responsibilities & Achievements: - Successfully utilized a CRM system to strategically plan and grow a $2 million territory. - Increased revenue and exceeded targets year over year. - Awarded the Editorial Representative of the Year award in 2008 - Mentored a new sales representative who went on to win multiple company awards - Participated in the President’s Circle and presented best practices in front of 500 employees