Ece Berrak

AI-native SaaS for sales teams. I owned everything commercial, alone. • Built the go-to-market from an empty page: positioning, messaging, website, competitor and market research Ran outbound end to end with Apollo, Clay and Instantly, then took the conversations myself: discovery, product presentations, objections, pricing • Secured a design partnership with a German catering company, signed LOIs across FMCG and manufacturing, and progressed conversations with an enterprise bank • Built the automations t

Enterprise AI and analytics platform, global user base across EMEA, NAMER, Germany and APAC.  • Owned lifecycle marketing communication in HubSpot and in-product messaging for two very different segments: newly onboarded users and advanced champions  • Built the engagement, adoption and retention side of it, using engagement signals to decide who needed what and when  • Answered user questions directly, including provisioning and setup, which is where most of our use cases and success stories actually cam

Software development company, parent brand plus sub-brands in games and e-transformation. • Worked on the website and brand: how we described what we do, and keeping it coherent across brands with different audiences • SEO, UX and content optimisation, plus employer branding and careers content • Learned that in a services company you cannot write anything credible without sitting with the developers first

Event discovery and ticketing marketplace.  • Built an affiliate network of creators from scratch: recruiting, onboarding, briefing them on campaigns and keeping them active over months  • Managed several brands, partners and events running at the same time  • Represented the platform in person at events, talking to organisers and attendees directly  • Did all of it remotely while studying full time

Interdisciplinary programme across economics, sociology, business and governance. Thesis: Digitalization and Technological Transformation in Retail Chains, focused on how digitalisation changes employment in Germany. Researching how technology actually lands inside businesses, rather than how it i

Focused on social media strategy, digital marketing, and brand communication with a strong background in media studies, new communication technologies, and research methods. Developed practical skills in content management, digital law, and media entrepreneurship through interdisciplinary coursewor

Minor in Marketing, Faculty of Business. Admitted as an honours student. Two disciplines that turned out to be the same skill: understanding what a specific audience actually cares about, and then saying it in a way they can act on.