Eitai Ben-Natan

- Execute and optimize online marketing strategies for paid search and content campaigns. - Manage budgets, analyze keyword costs, and processes for maximizing ROI. - Test and optimize keyword/placement bids and ad creatives - Manage tracking, reporting, and analysis of PPC advertising campaigns. - Keep track on industry trends and best practices. - Monitor market price changes, market trends, research online and offline advertising channels.

- Working as media planner for AdWords advertisers from the Israeli and South-African markets. - Provide customised solutions and optimization services for AdWords advertisers on their content campaigns. - Provide scalable training (webinars & written training materials) for advertisers on how to make the most from their content advertising with AdWords.

- Liaising with eCommerce merchant accounts and handling their daily operation. - Responsible for the distribution of funds to/from eCommerce merchant accounts via E4X systems. - Provision of customer support and training for new and existing clients on E4X product range.

- Project manager of technical writing and training products (user guides, troubleshooting guides, maintenance guides, technical indexes and engineering data sheets) - Supervising and coordinating the work of technical writers, technical editors, computer draftsmen, indexers, desktop publishers and QA personnel. - Responsible for the recruitment and mobilization of technical writing personnel. Responsible for the marketing and promotion of Hever’s technical writing products and services with potential cl