Elton Xu
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Elton Xu
- Bis heute 4 Jahre und 7 Monate, seit März 2022
Marketing & Communication Manager
KAYTUS Germany GmbH
- 1 Jahr und 1 Monat, März 2021 - März 2022
Sales Operation Manager
YesAuto.DE
- 2 Jahre und 1 Monat, Apr. 2018 - Apr. 2020
Marketing Manager
Borch Machinen und Technologie GmbH (Germany)
1. Sales network development and E-Commerce management in China 2. Marketing planning and Chinese consumer analysis 3. Retail promotion campaign and sales support
- 1 Jahr und 1 Monat, Apr. 2017 - Apr. 2018
Regional Marketing Manager
Beijing Mercedes-Benz Sales Service Co., Ltd.
1. Regional retail dealership management, including retail marketing management in Shenzhen and Hainan 2. Mercedes-Benz regional marketing as well as regional social communication strategy 3. Regional Launching and test-drive project management
- 1 Jahr und 6 Monate, Nov. 2015 - Apr. 2017
Guangzhou Media Center Manager
FAW-Volkswagen Sales Co., Ltd. - Audi Sales Division
1. International project Audi Driving Experience PR national project management PR strategy and media communication 2. Product PR regional communication 3. Responsible for national annual dealer PR training projects including crisis management 4. Responsible for media communication and budget management in South Region 5. Regional Marketing project PR support
- 4 Jahre, Dez. 2011 - Nov. 2015
Retail Marketing Specialist
FAW-VW Sales Co., Ltd. - Audi Sales Division
1. Developing national regional sales and marketing strategy 2. Project Audi Star - national dealer marketing training program management 3. Developing retail marketing strategy for A4L and A6L launching, sustaining and Face-lift replacement campaigns 4. International projects Audi driving experience projects and quattro Cup management 5. Coordination of retail marketing projects in Region East and Region South
- 1 Jahr, Jan. 2011 - Dez. 2011
Marketing Manager
BYD
1. Marketing planning for new car launching and sales support campaigns 2. Market research in overseas markets and consumer analysis in key markets 3. Promotional events and communications in major channels in key markets 4. Analysis for R&D center for overseas product development
- 2 Jahre, Feb. 2009 - Jan. 2011
Channel Marketing Management Section Head
BYD
1. Marketing planning of new product launching in overseas market channels 2. Key markets research and consumers analysis 3. Sales oriented events and communications in major channels in key markets
- 10 Monate, Mai 2008 - Feb. 2009
Marketing Executive
BYD
1. Marketing plan for new product launching and sales promotion in Mid-east and Africa 2. Market intelligence including competitor product analysis and consumer survey 3. Egypt Auto-show and Dubai Auto-show planning and management
- 1 Jahr und 5 Monate, Dez. 2006 - Apr. 2008
Marketing Supervisor
Stiebel Eltron(Guangzhou) Technology Co. Ltd
1. Develop new product marketing plan and communication 2. Responsible for national and regional exhibitions 3. Responsible to develop 22 products' promotional materials
Ausbildung von Elton Xu
- 1 Jahr und 5 Monate, Sep. 2005 - Jan. 2007
MSc Strategic Marketing
Cardiff University / Prifysgol Caerdydd
- 3 Jahre und 10 Monate, Sep. 2001 - Juni 2005
Bachelor's degree
Guangdong University of Technology
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