Emma Pulbrook

GTM-strategy for e-commerce retailer: Identified market opportunity, defined the value proposition, designed digital platform & developed a lean market entry strategy. Launching new business development and repositioning current brands. Audience segmentation, psychological and data analysis. Researched and compiled a report on the Interior industry, the changing customer, marketing methods and business models. Built relationships with US, UK and global teams through collaborations.

Leading Australia and UK cross channel marketing strategies and brand development. Paid and organic. Opening UK new market including operations and market research. Digital marketing strategies, campaigns, social media and offline marketing strategies. Designing campaigns, art direction and new visuals. Adhering to strict legalities for medical advertising in Commonwealth countries. Influencer marketing. Website management for Australia and UK. Event planning and management.

Managing projects for all social media channels including advertising within the China market. Developed and lead campaigns increasing engagement by 110% At least doubled sales for underperforming brands, also increased sales within China market, Management of budget and team, including outsourcing freelancers. Analysis and reporting on social media data each week and month, adjusting imagery to suit.

Built a top-class portfolio, achieved 130% revenue growth and tripled my client base within first 5 years. Managed and monitored six different B2B and B2C digital platforms as a core marketing strategy. Produced innovative digital content for Mens Uno and Red Milk as a regular contributing expert. Developed long-lasting relationships with all key brand PR's, agencies and photographers. Collaborated with multiple creative teams, effectively delivering projects under tight deadlines.

Online Marketing Strategies Reputation Management in a Digital World Strategic Brand Management Digital Brand Engagement

Products, Distribution and Sales Competitive Analysis and Market Segmentation Price and Promotion Analytics Market Measurement Strategy