Erika Graces

Leading the regional content strategy aiming to maximize thought leadership, brand awareness and lead generation. Overseeing the execution of the strategy, including management of external freelancers and contractors. Collaboration with the executive management and other internal stakeholders to ensure that content meets the strategic goals of the company, is consistent across projects and channels, and is aligned with Hexagon’s identity, values, and communication strategy.

Responsible for strategic planning, execution, and assessing of all communication activities in Europe, Middle East, India & Africa, including: • Management and strategic planning of media and communication activities across the regions; • Collateral development: copywriting and designing of case studies, press releases, print and online advertisement; • Working directly with EVPs, regional marketers and sales executives to support event communications and organize press briefings.

Communication coordination Intergraph CADWorx® & Analysis: PR, advertisement, social media and overall communications coordination for the product line in EMIA. Regional Marketing Head Nordic: planning and execution of yearly marketing activities and budgets, measuring success. Event organizing: supporting global Intergraph events in design, communications and overall organization. EMIA webinars: hosting and promoting webinars, coordinating content with both internal and external shareholders.

PR & marketing activities planning and execution. Marketing collateral development: designing, copywriting & producing white papers, info sheets, instructional videos,

Majored in communication studies with a specialty in internal communications, trust, and leadership in organizations. Worked in multiple real-life projects as a project leader managing group of peers, and simultaneously minored in business studies, psychology, sociology, and adult education.