Evgenia Belova

SEO, SMM, user engagement & interactions, copywriting, email marketing.

managed development of promotional tools on the sell-in level (images, retail renders, videos, digital tools); researched current trends in global retail environments; ensured efficient communication flows with international markets Projects: In-depth sales analysis of global Key Accounts: identification of strategic directions for business development; Production, maintainance and upgrade of the Database with Communications Supported Articles

defined a marketing plan for selling Adwords targeting Portuguese SMBs; defined an IMC strategy to increase user engagement with Google+

contributed to the development of the strategic relationships with KA Lenta; coordinated btl-campaigns and analyzed their efficiency; supervised merchandisers; monitored retailer's prices and Danone’s share-of-voice; analyzed SKU matrices

revealed key research initiatives in global radio equipment industry; ensured compliance of Institute's technological solutions with global standards; developed POS materials for presenting Institute's R&D results at international exhibitions; translated technical documentation

Distributional Channels, Supply Chain & Operations Management, Strategic Management

International Strategic Management, Marketing, Logistics, Finance, Accounting

Statistics, Accounting, International Economics