Fabian Nöthe

Responsible for global brand media strategy, planning and transformation for eharmony, Parship, ElitePartner, Lovoo. Sparking meaningful connections together with brand, performance, product and research teams.

Responsible for media strategy and planning in North-West Europe, including Nordics, UK, DACH, BeNeFra, and Iberia, for Upfield’s leading power brands.

Set-up and management of the Media & Digital team in DACH and responsibility for a double-digit million budget. Development and implementation of a digital marketing transformation strategy including digital, social, CRM, e-commerce, research and data as a basis for the expansion of the team as well as numerous successful brand activations in TV, OOH, digital and retail.

Transformed and scaled the content unit into an independent, successful agency with 50 employees across 2 locations.

Supervised the user experience team on complex, international projects such as platforms, web specials, mobile and social apps.

Initial planning and opening of Interactive Pioneers Hamburg, as well as strategic development and management of the location.

Supervised the 6 headed user experience team of JvM/next.