Fabian Nöthe

Leading global media and digital transformation, managing €80M+ budget and boosting ROI through advanced measurement and AI initiatives. Delivered efficiency gains, strengthened in-house capabilities, and deepened partnerships with Meta, Google, and TikTok to drive growth.

Drove European media strategy and digital acceleration across key plant-based brands, optimizing €30M+ investment and launching a centralized buying hub. Built and led the central media marketing organization, improved media effectiveness, and strengthened cross-market (15 countries) consistency to drive strong brand growth.

Developed customized learning strategies and formats, and coached senior marketing leaders in digital marketing and agile project management.

Scaled OMG’s content unit "FUSE" into a standalone agency (50+ FTEs), driving strong revenue growth and market expansion. Delivered high-impact digital, social, esports, and partnership experiences for Porsche, Google, McDonald’s, and Sony, setting new benchmarks in linking Media + Data + Content.

Led UX transformation and digital strategy for international clients, driving integrated campaigns and digital growth for brands like Volkswagen, Telekom and IKEA. Improved cross-agency collaboration and accelerated project delivery.

Built and led Hamburg office from the ground up, increasing revenue and driving strategic partnerships. Delivered award-winning digital solutions and pioneered new tech-driven creative approaches.

Led UX team and developed digital-first brand and product experiences, driving user engagement and business results for leading brands like Mercedes-Benz and Bosch.