Ferenc Zsolt Toth

Led a team of 45 IT professionals across 13 countries (Romania, Italy, the Adria Cluster, Turkey, Bulgaria, Ukraine), 7 factories, and 5,000+ users in South & East Europe. • Established IT governance, portfolio management, and technology strategy for the region, managing a 25M GBP budget. • Built a successful matrix organization fostering collaboration between local and global business stakeholders. • Co-managed the South & East European digital marketing portfolio and Data & Analytics Committee.

Had full technology responsibility for eCommerce, Consumer Database, CRM, Marketing Automation, Web Analytics, Consumer Engagement, Age Verification, API Management, Reporting & Data Analysis across 7 European countries (Germany, Poland, Switzerland, Austria, Lithuania, Latvia, Estonia). • Successfully deployed Salesforce Sales Cloud and Marketing Cloud for Germany, Poland, and Switzerland, streamlining sales and marketing operations. • Built multiple eCommerce shops on Magento 2

Managed a diverse user base of over 1,000 employees, ensuring seamless technology access and support in 12 Central European commercial units (CBU) and 3 factories (OBU) across Czech Republic, Slovakia, Hungary, Serbia, Slovenia, Croatia, Bosnia-Herzegovina, Kosovo, Albania, Montenegro, Macedonia, and Bulgaria.

Led the planning and management of a large-scale IT integration project for the European region (20+ countries). • This involved building and managing over 1,500 interfaces between SAP ECC6 and legacy systems across key areas like Warehouse Management (WMS), Business-to-Business (B2B), Direct-to-Consumer CRM (D2C), Business Intelligence (BI), and Banking. • Designing the interface architecture to ensure seamless data flow. • Managing business process changes to accommodate the new integrations.

Managed projects focused on integrating ERP and CRM systems Main projects and locations: • 2008 - 2009 - SAP R/3 in Hungary • 2009 Oct - 2010 Feb - SAP BW in London • 2011 Feb - 2011 Dec - SAP R/3 in Stockholm • 2012 Jan - 2012 Sept - SAP R/3 in Oslo

Functioned as a printed and internet journalist, crafting insightful criticism, engaging artist reports, and data-driven box-office analyses.