Fernando Franco da Rocha

Ford Heavy Truck Operations Coordination of the Contract Service(Ford Service) team, performing as the business area reference and interface with all departments involved in the project (Service Engineering, Customer Support, Parts, Legal, Information Technology, Finance, Tax, Sales, etc) and being responsible for commercial, technical, financial and system management.

Responsible for the entire after sales operation of a group of Dealers, by implementing service programs and process improvements that impact positively on higher profitability and customer satisfaction.

Ford Heavy Trucks Operations Specialist in embedded electronic systems (Immobilizer, Comfort, ABS, Airbag), CAN Network, diesel engine electronic management, aftertreatment systems (SCR and DPF) and automated gearbox. Responsible for Service area matters related to aftertreatment systems, clutch, mechanical and automated gearboxes, driveshaft and rear axle.

Ford Heavy Trucks Operations Responsible for the launch and development of the Global Diagnostic Tool (ECUSpace) for the new programs and current models, including elaboration and execution of tests and validation. Responsible for implementing the Location and Telemetry System (FordTrac), a project developed with a partner in this segment (Autotrac).

Development of Volkswagen Global Diagnostic Tool for light vehicles: > Creation of guided diagnostic procedures (ODIS Creator); > Design and execution of the new software diagnostic equipment validation (ODIS Service).

Development of multi-brand automotive diagnostic tool (light and heavy vehicles), by obtaining communication protocols, establishing functions, tests and reading strategies, and validating the equipment.

Development of multi-brand automotive diagnostic tool (light and heavy vehicles), by obtaining communication protocols, establishing functions, tests and reading strategies, and validating the equipment.