
Filippo Brunelli
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Filippo Brunelli
- Bis heute 8 Jahre und 1 Monat, seit Mai 2017
Manager OEM Marketing Connected Car Division
Harman / Samsung Electronics
Responsible for Automotive Marketing in EMEA region. - Create Marketing initiatives to support HQ in Europe & NSOs in order to achieve high take-rates and thus more revenue - Develop, coordinate, and plan a Dealer training programs (timing, resources, cost). - Promote and development of POS and online advertising, web site management and content development with focus on marketing budget development and cost tracking
- 3 Jahre, Juni 2014 - Mai 2017
Area Manager for Austria and South Germany
Maserati Central Europe
• Managing the dealer network to support the achievement of their annual targets • Conducting the dealer network to explore and develop methods of sales performance growth • Successful launch of the new Maserati Ghibli • Increased sales volume in 2014 by 280% after restructuring and new model launch
- 1 Jahr und 7 Monate, Jan. 2013 - Juli 2014
Area Manager for the Brand: Alfa Romeo, Abarth, Lancia and Jeep
Fiat Chrysler Automobile Group
• Maintained and increased sales of company's products • Reached the targets and goals set for my area • Established, maintained and expanded the customer base • Serviced the needs of your existing customers • Dealer network integration of Chrysler Jeep Deutschland and Fiat Group
- 2 Jahre und 6 Monate, Aug. 2010 - Jan. 2013
Area Manager for Abarth - South Germany
Abarth AG
• AIlocated areas to sales representatives • Compiled and analysed sales figures • Collected customer feedback and market research • Developed sales strategies and setting targets • Increased of sales volume 2011 by 21%
- 4 Jahre und 2 Monate, Sep. 2006 - Okt. 2010
Brand Ambassador and Product Marketing Manager
Alfa Romeo Germany AG. – Frankfurt am Main, Germany
• Brand Ambassador for the Limited Edition “Alfa Romeo 8C Competizione” o Germany became the most important country with a total 218 cars (globally 1000 units) • Individual customer service from the contract signing till the car delivery • Product lifecycle management (product feature definition, positioning, volume, pricing) • Responsible for the “Il sogno domina la strada” special equipment programme. • Achieved the Turn-Over target by 13% of option per car
- 5 Jahre und 10 Monate, Dez. 2000 - Sep. 2006
Product Marketing Manager Maserati Quattroporte
Maserati S.p.a. - Modena, Italy
• Long-term Product and Sales strategy development • Product lifecycle management (product feature definition, positioning, communication, model mix, volumes, pricing, profit) • Market research, competitor & benchmark analysis • Option and “Officine Alfieri Maserati” programme management • Increased sales volume after new model launch by 86% within 2 years
- 1 Jahr und 1 Monat, Okt. 1999 - Okt. 2000
Customer Relationship Manager
Audi AG - Ingolstadt, Germany
• Elaboration of the thesis titled: “Complaint management and increase in the customer’s satisfaction with particular reference to the Audi AG” • Subsidiaries and importers assistance for the Spanish and Italian market. • Assistance during the implementation phase of the customer complaint system “sorry”.
Ausbildung von Filippo Brunelli
- 4 Jahre und 2 Monate, Sep. 1996 - Okt. 2000
Degree in Economics and Management
University of Modena, Italy Major in Economics and Management
Degree in Economics and Management obtained in October 2000. Specialised in Foreign Trade.
Sprachen
Deutsch
Fließend
Englisch
Fließend
Italienisch
Muttersprache
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