Flore Dousseaud

- Lead and secure the implementation of several online products (e.g. Checkout, ...). - Responsible for the online customer journey across all devices through different global and local projects. - Monitor onsite KPIs, report and react accordingly. Improve “easy buying and selling” onsite processes. - Collect and analyse usage data, test various components of the UX, understand and assess the expected behavior of users.

- Defined, briefed and followed up international skill-games services on desktop and mobile over several countries - Supervised Back-end and Front-end developments by coordinating teams. - Analyzed results, set up and optimized reporting (KPIs, responsive design...). - Developed new business opportunities. - Assisted online shop creation; supervised and overviewed two apps’ developments.

- Defined, briefed and followed up campaigns - Launched new kind of promotional campaigns related to loyalty program - Improved categories pages layout to perfect the user experience - Created, animated new merchandising pages to improve customer satisfaction and conversion - Coordinated categories’ strategies with sales, marketing and technical teams - Controlled and monitored main KPIs by creating dedicated dashboards and provided daily, weekly and monthly reports and recommendations

- Defined,briefed, follow up B2C or/and B2B e-mailing campaigns (CRM, one-to-one, sales newsletter, data gathering) - Planned communications and implemented flows in e-CRM software (4 millions clients + 150 k prospects ) - Analyzed results, set up reporting and optimized (KPIs, A/B testing, heatmaps, responsive design...) - Assisted the retargeting project (+15% conversion rate) - Assisted loyalty program – Have a nice Day: supervised implementation, checked quality and provided KPIs recommendations

- Settled and developed e-mailing campaigns for cultural and white products - Managed creations and coordinated service suppliers - Benchmarked competitive intelligence - Supervised and maintained customers relationship (e-CRM campaigns) - Analyzed results (KPIs), set up reporting and provided recommendations - Assisted website ergonomics projects: identifying the need, analysis of browsing behavior...

- Maintained and developed the social networking tools - Assisted the writing and sending of the e-newsletter on a bi-monthly basis and measured the results of the website traffic - Set up, planed and increased the online registrations for both cultural events and classes - Maintained free listings in print and online media for classes and cultural events - Written and distributed press releases - Coordinated marketing/advertising (radio flights, print insertions, bus campaign…)

- Determination of communication actions towards clients - Supervision of service suppliers - Redaction of agency leaflets and follow up of creativity - Overview of production, and distribution of supports - Analysis of results and provision of recommendations for future campaign - Budget management of Off and Online campaign Achievements: setting up of 10 off/online supports and live chat and improving customers’ satisfaction, 1st top rank of online life insurance contracts without entry cost

- Determination of prospects and account management - Prospection of advertisers and brand development - Determination of trends and follow up of trademarks - Creation and update of development tools - Management of the client database Achievements: Streamlined the client database to improve the prospection process

- Handled of school promotion - Involved in sales force - Provided support to social media efforts, surveying and reaching new target audiences Achievements: filling of the 3 French campuses: 835 new students, satisfaction rate of 94%

International Track (2010 - 2011) Doing Business in China - Suzhou campus, Jiangsu, China Doing Business in North America - Raleigh campus, North Carolina, USA