Francesca Concina

Public Relations Professional specializing in Digital PR and Digital Communications, studying the dynamics of Crisis Management and Communication (online and offline). I am a Strategic Communications Consultant, working and partnering with companies and agencies to provide strategic digital counsel. My approach is characterized by three phases: analysis and strategy, connect and engage, monitoring and evaluation, together with specific training for company's employees.

Liaise with, and act as the link between, the client and the agency by maintaining regular contact and ensuring that communication flows effectively and efficiently.Conduct meetings to present campaign and project ideas to clients, as well as discuss and identify their requirements. Brief creative and research staff and work with agency colleagues to devise communication projects and marketing strategies.Digital PR and digital marketing strategies.Handle budgets, monitor the effectiveness of campaigns.

In charge of media monitoring and reporting Press office activities and events organization Play an active role in Public Affairs projects, development of new business and digital communication projects Cooperate with colleagues in UK, Germany and Spain

Media audit and analysis Competitor analysis Support in event organization (roundtable, seminars, workshops) Database management Direct mailing

Support in management of databases and guest lists Direct mailing Support to the Awards Senior Events Manager in planning Onsite support

Has shown capability of perceiving and understanding passenger’s needs and reactions to ordinary and extraordinary situations, and of promptly sourcing appropriate and effective communication.Has efficiently managed emergency situations through suitable communication with other members of the crew.Has always maintained high standards and quality in responding to customer’s expectations.

Graduate Thesis: " The Value of Crisis Communication in the Airline Industry" prof. Maria Paola La Caria (2009) Social Market Research on young people's internet usage (aged 11-15) : " Internet and Social Networks replace your real life relationships?" Prof. Nidia Batic (2007)