Fredrik Keerberg
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Fredrik Keerberg
- Current 14 years and 8 months, since Oct 2011
Head of Media Buying Solutions
DoubleClick by Google - Hamburg, Germany
Creating and heading up a programmatic business unit for the DACH region. Recruiting and leading a passionate team across 3 countries to drive 5x revenue growth across the DoubleClick product portfolio. Driving the regional DoubleClick business with 4 of the Big6 Agency Groups (WPP, Publicis, Havas, IPG). Managing all C-level and executive relationships across the DACH region. Close collaboration and strategic alignment with my counter parts in the UK and US.
- 1 year and 3 months, Jul 2010 - Sep 2011
Head of Global Product Marketing
Google Inc. - Mountain View, CA, USA
Leading the global launch staretgy for DoubleClick Search, incl. marketing plan, budget, pricing, PR and rollout across 8 countries. Close collaboration with Engineering, Product Management and Sales. Member of the product leadership team. Nominated to the Global Sales Leader Program (top 25 managers out of a 12,000 strong global sales team).
- 4 years and 2 months, Sep 2003 - Oct 2007
Industry Manager, FMCG & Retail
Google Germany GmbH - Hamburg, Germany
Leading the business development of global fashion brands and fashion retailer in the DACH and Nordics markets. Grew the revenue by 10x within 2,5 years. Consulted top executives on all aspects of their global online expansion. Member of the internal, fast track management program MARS (one of 26 participants in EMEA).
- 2 years and 5 months, Apr 2001 - Aug 2003
Manager Corporate Development
AOL Time Warner GmbH - Hamburg, Germany
Analysing market trends in the European online market, including development of strategic cooperation-, investment- and M&A-proposals for the board of directors. Evaluating investment proposals from external companies.
- 1 year, Apr 2000 - Mar 2001
Project Leader, Internet Business Development
Swatch Group Services Ltd - Biel, Switzerland
Management of a US-based e-Commerce project with a budget of more than CHF 10mio, including coordinating the project set-up with the US subsidiary and different external consulting companies. Development of strategic business plans with different cooperation partners like SEGA Inc. (Japan) and Hewlett Packard (USA).
- 3 years and 1 month, Feb 1997 - Feb 2000
Retail Marketing Manager
Shell Deutschland Oil GmbH - Hamburg, Germany
Coordinating retail promotions with the local Category Managers and other international Operating Companies. Team member of an internal consulting group, developing and implementing a new European retail structure.
Ausbildung von Fredrik Keerberg
- 2 years and 2 months, Sep 1995 - Oct 1997
Business Administration
ENPC School of International Management - Paris, France
First civil engineering school in the world with visiting professors from Harvard, MIT, London Business School, etc./ including a study option at the Haas School of Business at the University of California at Berkeley.
- 1 year and 3 months, Aug 1994 - Oct 1995
Business Administration
Johnson & Wales University - Providence, RI, USA
- Summa Cum Laude, - Dean´s List - Golden Quill Honor Society - Silver Key Honor Society
- 2 years and 1 month, Jul 1992 - Jul 1994
International Business
IHM Business School - Gothenburg, Sweden
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
Swedish
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
B1-B2 (Gute Kenntnisse)
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