Gargi Keluskar

• Directed SaaS go-to-market campaigns that generated €4.5M+ in influenced pipeline and dou-bled trial-to-paid conversions in two quarters. • Collaborated with product and data teams to align market insights with roadmap decisions, ensuring customer needs informed product evolution and developed messaging frameworks and content ecosystems. • Established analytical reporting via GA4 and Power BI for performance transparency and ROI optimization.

• Developed and executed digital campaigns across Meta, LinkedIn, and Instagram, reducing ac-quisition costs by 25% and tripling organic reach. • Designed content strategies (newsletters, segmentation, automation) that increased subscriber engagement by 40%. • Supported leadership in aligning campaigns with DACH market trends and customer expecta-tions.

• Mapped buyer journeys for DACH markets, with campaign personalization and response rates. • Ran digital and partner campaigns that generated 1,200+ qualified leads in 12 months. • Built dashboards for ROI visibility and funnel performance, enabling budget optimizations.

Edited quarterly reports and monthly internal company magazine, monitored and managed social media accounts with social media management tool - Hootsuite, as well as scripted company videos of the management for external stakeholders.

Managed the digital and marketing space of the company, aiding in growth of revenue and the reach on social media as well as increasing traffic on the website with monthly planned campaigns deduced by marketing analytics.

Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance and developed branding strategies and marketing collateral

Developed technical/non-technical marketing collateral and presentations including public relations campaigns, articles and newsletters in association with product development department and managed a community of 20,000+ members.

Finance, HR, Marketing and General Management