Gulzar Khan

Commercially focused Market Intelligence leader with 10+ years' experience across Africa, the Middle East, and South Asia. Expert in turning complex market, retail, and consumer data into actionable recommendations for growth, forecasting, route-to-market optimization, and strategic decisions. Experienced in leading multicultural teams, managing market measurement methodologies, and partnering with senior stakeholders to solve business challenges, improve market visibility and drive data-informed decisions.

Led market measurement methodology across African markets, including retail universe updates, simulations, impact assessments and new measurement solutions. Advised stakeholders on market sizing, estimation and projection, while managing complex business and client issues through root-cause analysis. Partnered cross-functionally with Commercial, Operations and regional teams to strengthen data quality, trend continuity, production processes and methodology governance.

Led statistical operations ensuring 100% on‑time, reliable data delivery for enterprise analytics and strategic initiatives. Managed and developed a team of 6 analysts, boosting efficiency and accountability. Implemented training programs that cut ramp‑up time by 20% and standardized validation processes, raising accuracy from 48% to 88%. Oversaw $500K budgeting and resource allocation, optimizing expenses while maintaining operational performance.

Managed client service operations, optimizing data processes to support market analysis. Led transition of Nielsen data processing to an offshore hub, boosting productivity. Enabled client service teams to meet revenue targets by resolving complex data queries on market trends, strengthening engagement and ensuring timely, accurate insights for strategic decision‑making.

Established retail universe, sample design, and monthly data production processes, achieving 100% compliance with Nielsen standards. Translated complex data trends into actionable insights, enabling client service teams to communicate effectively with non‑technical stakeholders. Strengthened decision‑making by bridging analytical rigor with clear, accessible narratives that supported market analysis and client engagement.