Haiwen Li

• Implemented A/B testing on the campaigns by revamping landing pages using Unbounce to build a high-converting landing page, resulting in a significant 46% increase in landing page conversion rate and 58% decrease in CPA. • Conducted weekly/monthly reports for paid search and create insightful report dashboards and draw data-driven conclusions. • Optimised Google Search Ads campaigns including conducting keyword research, bidding strategies, A/B testing, ad copy writing, and landing page development.

• Conducted 15+ successful social media campaigns, resulting in a 25% increase in brand visibility and engagement. • Planned and organised KOL marketing campaigns and celebrity live streaming for luxury beauty brands. • Led over 10+ advertising campaign projects within tight deadlines weekly for paid and own media. • Produced data-backed social media reports, forecasted customer and social media trends, and implemented strategies to enhance content quality and engagement.

• Collaborated with cross-functional teams to develop strategic marketing plans, resulting in an 80% engagement increase through innovative user-generated content activities. • Conducted in-depth research on Chinese social media and SEO, generating actionable insights for marketing campaigns.