Hakim DJEDAINI

• Developed a new version of a mobile app for professionals and rolled out in 14 countries o Product owner: Defined project roadmap: Scope, prioritization of backlog o Coordinated digital project with cross functional team (IT team, digital agencies, Brand manager, local team) o Present project progress internally (Global Marketing, Regions and countries) • Led multichannel activation and operations: o Defined and implement activation strategy, identify and share best practices with local team

Addressed customer service support in 3 countries • Marketing e-commerce B2C: Collaborated on driving traffic on French local website o Constructed SEO friendly contents for websites and blogs – Copywriting over 20 texts o Performed promotional campaign tracking by implementing UTM using Google Tag Manager o Analyzed traffic driven and measure revenue generated of social media campaigns through Google analytics o Launched 4 new websites: localize, check site structure for optimal customer experience