Heidi Marie Allen

Responsible for leading our pro acquisition teams in the UK and the Nordics (16 direct reports). Supporting Houzz Nordics launch in the Sweden and Denmark autumn 2015. Managing all business development, marketing and event activities in the Nordic region. Team management, development and motivation. Hiring and retaining great talent.

Datorama is a software-­as-a-­service big data management platform for advertisers and ad agencies. We integrate and track data from different advertising data channels, mash them up and provide advanced analytics / predictive analytics. By easily integrating marketing channels and creating a Marketing specific data models, we offer a new way of Marketing Data management allowing the Advertiser to seize ownership of the data and increase visibility and control.

Based in San Francisco, Traackr is a SaaS technology company with a mission to unleash the power of the people-centric web. Our platform enables brands to enter the new world of Context-Driven Marketing and build meaningful relationships with those impacting their business and category. Traackr identifies and ranks key influencers across any topic area, provides unique insights about their online impact and the conversations they lead across all social channels.

Preparing Mynewsdesk's market entry to new territories: Researching and analysing the international PR market space, benchmarking against other PR SAAS providers and defining our product positioning in new markets.

Responsible for the business development and expansion of MyNewsdesk in the UK. MyNewsdesk makes it faster and easier for companies, journalists, bloggers and opinion leaders to gain relevant exposure – on their own terms. It matches interested users with press releases, videos, images and other content, all instantly search engine optimized and automatically published on social media platforms. Visit: http://www.mynewsdesk.com/about

Helping Communication and Marketing professionals within Health Care, Retail & Lifestyle industries to get higher exposure to press and increase their company's publicity in both digital and online media

Summits Sales & Team Development