Ian Voronov

Marketing Strategy and Communications consulting • Introduced guidelines for the official Rolls-Royce Motor Cars Geneva Instagram account, resulting in a 12% organic followers growth • Crafted landing-pages and executed online marketing campaigns for Real Estate properties

Consulting project researching a move from a product-centric company to a client-focused solutions provider in a changing digital business landscape • Conducted research of company practices and processes through extensive interviews with senior management of multiple business units • Created a product recommendation and growth strategy that was presented to senior managers resulting in a new team formed to implement it

Public Relations and Communications consulting • Forged over 130 media relations and identified 6 key informational partners for the annual Moscow music festivals Ahmad Tea Music Festival 2016 (8,000 visitors) • Composed communication strategy that resulted in 25% increase in total PR coverage of event compared to previous year • Implemented Facebook Ads campaign for a private boarding school Dubravushka that led to a 35% increase of enrollment

Technology start-up aimed at developing room-correction software and hi-end acoustic hardware • Streamlined development of mobile application to control main system unit • Refined design and usability of user interface • Negotiated contract price reduction of 22%

• Managed media relations for alcohol distributor Pernod Ricard Rouss in Russia where all direct advertisement of alcohol is prohibited • Supervised public relations campaign for Ballantine’s & Boiler Room Stay True Russia, a global live broadcast music event • Initiated PR support of noncommercial satellite group Perseus launch by Dauria Aerospace • Developed a communication strategy for restaurant Reka and its chef Michel Lombardi during a total ban on food imports from multiple countries

• Addressed media attention with colleagues during economic forum The Russia Forum 2013 • Prepared public relation trainings for Sberbank CIB executive managers • Coordinated all incoming inquires and supported the Public Relations department • Maintained and updated media contact list