Imane Zouein

- Led the development and implementation of Go-To-Market strategies to launch Vivy in collaboration with business partners across diverse markets. Successfully launched Vivy in Turkey, tripling the year-one target in under six months - Expanded responsibilities from overseeing one client to managing all markets (Asia, Europe, LATAM) - Negotiating contracts with clients and 3rd parties - Flagship Project: Relaunch Vivy in Malaysia led to three times the level achieved in the entire two years prior

- Developed Business strategy for a new concept idea - Conducted through market research and market sizing analysis - Built value propositions and tailored communications to top-tier companies

- Acted as a focal point for the Business Development team, managed interdependencies with internal and external stakeholders - Contributed to the Business Development strategy by analysing the healthcare industry, developing value propositions, and building commercial models - Enhanced cross-functional collaboration across different departments and geographies (USA, APAC, UK, EMEA)

- Managed annual sales target of 700,000 Euros. Accomplished growth of >30% by introducing new sales tactics attracting challenging key accounts - Enhanced ROI by >8% by decreasing marketing spending and improving budget and time allocation - Maximised sales revenue while making Bayer’s focused product market leader with 25% market share, in <2 years, by identifying new business opportunities and implementing advanced negotiation techniques