Ivan Makarov

Managed a marketing team of 10+ employees and contingent workers Supported business unit revenue and operating profit targets with demand generation tactics incl. events, direct marketing, and digital marketing Created awareness and built HPE thought leadership for key IT topics with industry events, web site, newsletters, advertising, PR and social media

Managed Exchange Server business in Russia incl. developing product business plans, budgeting, forecasting, product mix management, and leading virtual teams to achieve revenue, scorecard and share targets Developed product value proposition, positioning and messaging for the local market Planned and implemented marketing campaigns and activities for end customers Created and drove programs, incentives and promotions for the channel Launched new product releases Supported key technology alliances

Owned standard architecture server business in Russia and CIS countries incl. sales budgeting and forecasting, product mix and margin management Developed pricing strategy, coordinated local pricing process and administered pricing database Contributed to enterprise sales incl. sales tools and internal trainings, customer briefings, solution design and sizing Managed product channel sales incl. channel offers, sales and technical trainings, partner recruitment, presales support

Virtual Kellogg on Marketing (training program for senior level Microsoft marketers)