Jan Graef

• Promoted to Business Segment Lead • Overall budget responsibility 25Mio € • Accountable for segment revenue and profit • Develop and implement Go-to-market strategy • Drive monthly and quarterly financial and supply forecast • Monitoring and driving sales pipeline • Define ideal product positioning and drive new product introductions • Leading interface between Japan R&D and EMEA sales operation and management Successes and results o Winning and implementing the single biggest project with annually 10Mi

• Business and product expert for all Desktop displays • Business development EMEA region • Drive Sales enablement • Responsible for Go-to-market strategy, budget as well as product strategy planning • Drive monthly sales forecast process Successes and results o Leading the agile team for Personal Workspace establishing the role of business segment lead o Successful launch of various new displays and technologies

additional assignement • Streamlining gaming strategy across all product lines including, Notebooks, Desktops, Displays and Ac-cessories Successes and results o Establishing new “OMEN” gaming brand in EMEA across all product lines o New product introduction and successful launch of OMEN cube

• Total responsible annual business volume 40Mio$ • Successfully established a new sales model (Brand licensing) for Hewlett Packard across EMEA • Develop a local distribution channel strategy for EMEA • Full revenue and profit responsibility Successes and results o Achieved a record with over 52% market share for storage in Spain and Portugal

Additional task • Requested by EMEA management to lead the effort re-establish a profitable business in CEE region • Overachieving year over year growth and recovery plan Successes and results o After successful turn-around to profitability ahead of time, recruitment and hiring of new local manage-ment team with planned hand-over

Additional task • Total responsible business volume of 150Mio $ • Requested by EMEA management to grow display business in parallel to Brand Licensing position • Product and business expert including supply chain for all high-end displays • Interface between global R&D and local Sales Successes and results o Achieved highest worldwide attach rate of 130% o Achieved highest worldwide growth rate with 19% growth year over year for 5 consecutive years

• Promoted to Country Manager for South East Europe including 6 countries • Responsible for the entire value-chain for the region including revenue, profit, expenses • Establishing an organisation for the region including hiring 6 local sales managers • Coordination of all cross-business activities including marketing campaigns Successes and results o Grow business after the Balkan crisis by 40% year over year o Consulted governments in the Balkan region establishing new IT infrastructure

• Total revenue responsibility 150Mio $ • Establishing and leading a team of 20 international sales managers • Responsible for all sales operations, revenue and profit in 11 countries Successes and reults o Earned Compaq overachiever award for the year 2001 o Grew business by 48% year over year o Establishing an opening Compaq/HP Slovenija office

• Responsible for entire Business Unit revenue and profit Successes and results o Earned Compaq overachiever award for the year 2000 o Built up and led a team of 6 Product Managers o Grew PC business, profitability and market share beyond plan and expectations

• Driving pricing strategies and promotions • New product introduction and launch strategies for new products • Develop and execute Sales training Successes and results o Successfully established Desktop PC in Eastern Europe

• Develop and integrate pricing strategies and product positioning • Develop sales trainings • Support supply chain Successes and results Driving a successful launch and market introduction of a new product category