Jan Käding

• Responsible for all export markets for the brands LAMAX, TrueCam, TrueLife, and BML • Management and development of team of Account Managers and Support Staff • Business development with new distribution partners and large retail chains • Development and implementation of Marketing Strategy with partners and external contractors • Expansion strategy and measurement of KPIs for growth development with existing and new partners • Management of German subsidiary True Electronics GmbH

• Responsible for overseeing all operations for Western Europe • Business development strategy and project management for brand and market development. • Definition of KPIs and milestones and the supervision of strategy implementation.

• Responsible for managing the German subsidiary True Electronics GmbH, including build-up of sales support team and customer service infrastructure. • Managing existing key accounts and developing new business with international distribution partners. • Brand development including B2B and B2C Marketing strategies for growth in appointed territory.

• Responsible for build-up of distribution infrastructure and relationship with key accounts in over 25 countries. • Build-up, management, and training of sales team of 6. • Managing global events and PR stunts with brand ambassador team and business partners (e.g. Superbowl Halftime Show). Also position held as President of US subsidiary GIBBON USA Inc. Set-up of US Inc and aquisition of key accounts (e.g. REI).