Jannik Schäfer

I’m a freelance journalist (FAZ, ZDF) and part time content concepter. In that role I try to help individuals, companies, institutions engage sustainably. I work for newspapers, tv shows, platforms, podcasts and cultural institutions. In the past I worked on corporate content strategies for clients like Google B2B, Deutsche Telekom, Microsoft MSN or Deutsche Bank.

2-monatige Feuilleton-Hospitanz bei der Frankfurter Allgemeinen Zeitung.

Content Marketing Strategy, Creative Business Solutions, Business Development, Cultural Strategy

Client: Deutsche Telekom AG Project: Telekom Electronic Beats Goal: Positive Brand Awareness / NatCo leads Task: Leading transition from print-driven magazine to social-mobile-first digital ecosystem, now servicing fans from 14 Telekom markets in five languages. Results: +600% Website traffic & social media engagement (~600k each per month) +1.500% Fans & Followers on Facebook, Instagram, Twitter, YouTube German Brand Award 2016 Gold, Red Dot Award 2016 Winner, ADC Award 2015 Silver

In few words: Brand Management & Campaign Strategy for: o2 Germany, Nike, Ferrero, Mobile.de, Heineken, NB Pitches. Ask for more detail! First Trainee with VCCP Berlin and Third Wave Berlin, then Junior Planner and later also responsible content editor on o2 Gurus.

Trainee Digital / Strategy at VCCP and Third Wave Berlin

Research & Planning of potential clients and suitable campaigns. 1:1 Mix of Creative & Planning. Shop is closed as of June 2011.

Structuring & editing of scripts and presentations, Data analysis, Literary research

Marketing, Finance