Jean-Paul Sigwalt

In 2010, IBM created a new Business unit regrouping Channel and Mid-Market organizations. Go-to market is Partner centric & investment shifted from IBM direct sales coverage to Marketing, which became accountable for sales results. Responsible to build a new Channel & Mid-Market engine to take share in Mid-Market segment: Lead the channel/Mid-Market marketing strategy, define new products that fit market needs, legitimate IBM in the Mid-Market space

The Southwest Business Partner Organization represents a $2Bn business for IBM. Reporting to the European Business Partner Sales VP, responsible to drive the European Business Partner Organization marketing strategy to support revenue, expense and E/R objectives; to define and deploy country enablement and demand generation execution models. Achievements: Significantly increased the volume of projects identified by Business Partners, through the deployment of Business Partner sales plays and co-market

Mid-Market represents one of the fastest growing market segment and a multi-billion business for IBM in Southwest Europe. Reporting to the Mid-Market Marketing VP and responsible for the European marketing strategy and implementation of the IBM Mid-Market marketing program framework: a one voice, brand integrated multi-million $ program, delivering value to targeted customer audiences. Achievements: Full implementation in France, Italy, Benelux, Spain, Portugal, Israel, Turkey, Greece by end 2007

The Southwest Europe organization was set-up in July 2005. In charge of setting-up & execute the Southwest Europe (France, Italy, Spain, Portugal, Greece, Israel, Turkey, Belgium, Luxembourg, Netherlands) marketing management system: planning, budget management, performance assessment.

Competitive intelligence team leader & HP champion (2003). Global Services market intelligence leader: analyst, team leader, market development lead (identification of services companies for acquisition & divestiture), portfolio analysis, business lines project: reorganization of IBM Global Servic

Led all marketing & business development activities for INTBASE, a Video on Demand solutions for the Distribution & Media industries

Set-up and led the French operations of Boxxmail France, a data storage infrastructure service provider

Sales & technical manager of 2 Medium-Voltage product lines ($50m turnover). People manager for 20 people

Set up the information system of 3 merging companies (Telemecanique, Merkin Gerin, Square D), including the integration of a $200k ERP on IBM (AS/400) platform, reporting to the country General Manager.

In charge of all information systems projects for Telemecanique Japan, reporting to the Country General Manager.