Jens Wessel

Lecturer Master Business Development & Digital Innovation, Unternehmensgründung & Entrepreneurship

Wir sind die Zendri - Ihre Agentur für Software Entwicklung aus Köln. Wir entwickeln digitale Lösungen und Produkte mit denen unsere Partner wachsen und innovativ transformieren können. Die Produkte unserer Arbeit sind Web Anwendungen, Mobile Apps und Embedded Software Entwicklung.

My responsibilities: - Advertiser Management - Publisher/Affiliate Management - Mobile Marketing - Project Management (plan and execute new internal projects, create and lead project team) - Employee training on tech platforms and campaign setup/management

My responsibilities: - Advertiser Management - Publisher/Affiliate Management - Mobile Marketing - Project Management - Employee training on tech platforms and campaign setup

My responsibilities: - Campaign Management - Reporting - Plattform administration (HasOffers) - Advertiser Acquisition (Cold Outbound/Inbound, Newsletter, etc) - Offer creation and maintenance

My responsibilities: - Mobile Campaign Management (Google Admob) - SEA - Reporting - Controlling Reports

Voluntary Social Year: Handball Coach for up to 5 youth teams, coordination of youth department, establishment of school handball-sessions in two schools for talent acquisition, creation and production of club magazine, gameday organization, organization of holiday & training camps

Schwerpunkt: Managing across cultures Management Dissertation: Crisis Management in Start-Ups during COVID-19: The Playbook for specific Start-Ups to overcome a Crisis

Schwerpunkt: Managing across cultures Management Dissertation: Crisis Management in Start-Ups during COVID-19: The Playbook for specific Start-Ups to overcome a Crisis

Schwerpunkt: Management von Medienunternehmen Bachelor Thesis: Lifetime Revenue Share im Mobile Performance Marketing