Jiangyan Zhu

• End-to-end event planning and execution across EMEA, alignment with internal stakeholders on concepts, legal compliance (data protection and privacy), budget, and objectives • As the central contact person with strong organizational skills, liaising with operational departments, external service providers, and other stakeholders

• Global product launch assets development with brand consistency and strategic alignment across touch points • Steering packaging layout and content creation in collaboration with cross-functional teams and external agencies • Building up and optimization of web page structure with alignment with different touch-point stakeholders including product team, customer experience, UX designer and product assets production • Back-end dashboard management for web dynamic search function

• Responsible for the international marketing activities with sales target of approx. 350 million Euro • Control of internal and external providers in marketing communications, e.g , advertising, digital channels and product label design • Development and improvement of product website • Marketing budget planning (2.5 Million Euros) and budget control based on the results operative activities • Ongoing analysis of the key sales figures in different markets

• Prioritization of new product initiatives and coordination of international projects in Latin America • Redesign of export presentation and the catalog for the global customer acquisition • Evaluation of market potential for decision on the market entry strategy

• Management of a diversified product category "Household Cleaners" in the region of Middle East and North Africa (sales increase> 20% per annum) • Coordination and harmonization of international marketing strategy with the goal of further realization of synergies in the Middle East and North Africa Region • Optimization of product portfolio and product profit • Implementation of raw material harmonization (saving> 200,000 Euro per annum)

• Define international expansion strategy by analyzing the category potential • Analysis on consumer behavior in the Middle East, North Africa and India with collaboration from regional functions • Preparation of the market entry strategy for the household cleaner "Bref Power" based on the international concept with the regional consumer behavior

• Launch of a new product in a new category • Competitors and market analysis, consumer insights and etc. • Product concept upgrade with innovated product line to increase competitive edge • Selecting and management of external agencies for consumer campaign and trade activities • Selecting and management of external agencies for consumer campaign and trade activities • Control of product budget

• Set-up media management system with close contacts with German HQ • Increase media buying power by 80% via direct negotiation • Media strategy development • Media management synergy between Detergents and Cosmetics divisions • Supervision on advertising agency and external suppliers

• Media planning based on competitive analysis and market research • Media buying and negotiation with key media in China • Media competitive analysis and media research