John Morawski

- Support in brand diagnosis, brand building, strategy development, execution, follow up, adjusting and refinement: Campbells Belgium (Devos-Lemmens, Campbells soup, Royco Minute Soup, Liebig, Imperial, Aïki). (continuous since February 2000)

- New product development: Campbells Belgium (Iight cold sauces, light mayonnaises, soups, instant soups, dessert products, Veg’up ketchup).(continuous since February 2000). - Full management of research projects: Campbell’s Belgium (continuous since February 2000), Wolters-Kluwer (May-June 2000; Aug 2002), Volvo European Headquarters (May-Oct 2000), Belgian Post Group (Apr 2005 – Feb 2006)

- Global audit of marketing information systems, methodology and tools: Wolters-Kluwer Belgium (May 2000). - Desk research (on internal and external data): Campbells Belgium and export (continuous since February 2000), Caffé Kimbo (May-July 2007)

- Training and coaching in marketing and marketing research skills: Coca Cola Belgium (April-July 2004), Wolters-Kluwer Belgium (May-June 2000) , Sara Lee headquarters Utrecht (January-February 2000), Campbells Belgium (continuous since February 2000). - Tactical and strategical advice: Campbell’s Belgium and export (continuous since February 2000), Toyota Headquarters Europe (continuous since January 2007)

- Interim marketing research and intelligence management: Volvo European headquarters. (May- October 2000) - President of the Expert group Branding of the Belgian Marketing Foundation (January 2007 - present).

As a brand coach i challenge and support my clients in order to understand, (re-)invent and optimize the potential of their brand(s).

- Coached and advised Marketing and Sales departments. - Advised Management Team. - Managed all marketing research & intelligence activities. - Developed and managed a Marketing and Sales Information System and the Brand Concept Platform, a powerful tool for building and managing brands. - Trained and supervised users in the use of marketing and sales information. - Project Leader Satisfaction Improvement Program (employees, distributors, consumers). - Member of the project team developing Senseo

- Prospecting new clients. - Strategical and operational marketing support for existing client accounts.

As a brand coach i challenge and support my clients in order to understand, (re-)invent and optimize the potential of their brand(s).