Kelly Holden

Managed average of 500 new SKUs annually from conception through launch. Analyzed sales and market trends, presented reports to support new initiatives. Created strategic line plans, identifying price-points and managed SKU efficiencies, suggesting necessary edits or re-resourcing opportunities. Responsible for logistics for Markets from managing floor plans and sample orders to showroom set-up. Created selling tools used to train the sales teams and collateral to support new collections in galleries.

Analyzed and distributed daily sales reports to the retail division. Initiated SKU set-up, price adjustments and published content utilizing various content management software programs. Provided daily Q-A of websites and partnered with IT to resolve technical issues. Maintained calendar for photo shoots and image processing. Facilitated proper content placements and merchandising to coincide with product launches, emails and marketing campaigns partnering closely with copywriters and web coordinators.

Supported two Executive Producers and acted as second assistant to the President. Managed scheduling, screened calls, arranged travel, expenses and timecards. Point of contact for Producers, VFX Supervisors and high profile clients. Disseminated bidding materials, project breakdowns, scripts and confidentiality agreements. Maintained project log in the Marketing Database and generated reports. Coordinated marketing activities related to the Academy Awards, Bake-off, VES and Producers Guild Awards.

Supported three Sr. Directors and three Product Managers. Responsible for scheduling, travel and expense reports. Provided support to the President and SVP of Sales when required. Maintained production schedule, deliverables and liaised with internal and external stakeholders. Developed product resource library, comprised of outlines, pricing and merchandising specifics. Created buyer presentations and coordinated Lauren Home Showroom installations for seasonal Textile Markets.