Krisztián Fazekas

Campaign management - ATL marketing communication

Handled client: Imperial Tobacco Key achievements: developing communication to introduce a new global cigarette brand, Parker&Simpson, a success story in the history of ITG. Performed tasks include: handling marketing communication on global tobacco brands like P&S, Imperial Classic, Fortuna, Style and Maxim in the lead communication agency of ITG.

Handled clients include: ALDI Hungary, OTP Bank, T-Home, T-Mobile, Beck’s, Magyar Bormarketing Kht., Danubius Rádió, OrangeWays, Hyundai Hungary. Key achievements include: developing the first Hungarian wine marketing campaign and assisting on the development and launch of the new “Nem duma” creative concept of OTP Bank. Performed tasks include: daily client service tasks, pitch preparation and presentation to clients.

Handled client: Microsoft Hungary. Key achievements include: adaptation of the Windows Vista campaign for the Hungarian market, development of Xbox360 product communication. Performed tasks include: client service tasks on Microsoft Hungary in the field of ATL and some BTL, international coordination.

Handled clients include: Magyar Turizmus Rt., Trilak, BKV, Sony Hungary and Sodexho. Performed tasks include: daily operational client service tasks.

Erasmus semester

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