Lars Birckenstaedt

Angestellt, Managing Director Europe, BAYROL Group
Abschluss: MBA, Thunderbird School of Global Management
Lyon, France

Fähigkeiten und Kenntnisse

Marketing strategy
Marketing management
Marketing Communications
Public relations
Customer marketing
Strategic marketing
Online Marketing
Internet Marketing
Branding
Social Media
Produktmanagement
Content Marketing
Mediaplanung
Social Media Marketing

Werdegang

Berufserfahrung von Lars Birckenstaedt

  • Current 4 years and 8 months, since Nov 2021

    Managing Director Europe

    BAYROL Group

  • 4 years, Jan 2017 - Dec 2020

    Vice President (VP), Marketing ANDINA

    Colgate-Palmolive

    Headed a team of 40 marketeers across Colombia, Ecuador, Peru and Bolivia Managed the brand P&Ls and advertising budget of over $50 million

  • 2 years and 2 months, May 2013 - Jun 2015

    Managing Director (GM) Ecuador

    Colgate-Palmolive

    Responsible for the $120 million country operation with 350 employees Led all customer and distributor negotiations, as well as joint business plans development

  • 1 year and 11 months, Jun 2011 - Apr 2013

    Marketing Director LATAM Innovation

    Colgate-Palmolive

    Led Colgate´s innovation strategy and new product pipeline for Latin America. Owned all Integrated Marketing Communication development for all new products and equity campaigns

  • 3 years and 2 months, Apr 2008 - May 2011

    Marketing Director Ukraine

    Colgate-Palmolive

  • 2 years and 2 months, Feb 2006 - Mar 2008

    Marketing Manager

    Colgate-Palmolive USA

  • 3 years and 4 months, Apr 1996 - Jul 1999

    Business Unit Manager

    H&R (Bayer) do Brasil

  • 1 year and 2 months, Feb 1995 - Mar 1996

    Sales Manager

    H&R GmbH Germany (Bayer)

Ausbildung von Lars Birckenstaedt

  • 1 year and 5 months, Aug 1999 - Dec 2000

    Marketing strategy

    Thunderbird School of Global Management

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • Spanish

    C1 (Fließend)

  • Portuguese

    C1 (Fließend)

  • French

    B1-B2 (Gute Kenntnisse)

  • Russian

    A1-A2 (Grundkenntnisse)

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