Laura Castro

Marketing and Communications management for the UK. Developing POS for Trade, OEM and Specification, marketing strategy alongside campaign creation and analysis, as well as all print and digital media, and merchant growth through press, CRM, social media interaction and PR efforts. Accountable for brand development and positioning, loyalty and influencer programs and all video marketing strategy and new route to market for all divisions and NPI process for Product Launches.

Management of a team of 10 covering all marketing areas such as social media, email marketing, eCommerce, customer insights, analytics, growth strategy for acquisition, retention and reactivation across the company's retail stores and web retail platform. Responsible for the company brands' marketing approach in the UK for retail and web in addition to initial TV marketing planning for QVC Germany and product launch.

Full management of digital, POS, print, and presentation media, as well as internal and external communications for the UK and Europe with experience in the American continent. Full marketing campaigns creation and analysis, alongside written content across platforms and channels. PR and Events coordination and brand development, web site traffic growth, web site UI and advertising revenue. Delivering superior communications, content and collateral to be used in external presentations.

Responsible of the development of the PR & Internal Communications quarterly strategy plan as well as new product direct marketing analytics.

USA & Costa Rica Marketing Campaigns for office building developers.Project Branding and fundraising under the Social Responsibility scheme. Marketing and PR budget management and ATL and BTL campaigns. Web/digital presence responsibility.

Digital Marketing and Google Analytics

Business Management and Marketing