Laura Floarea-Sima

setting PR and promotion objectives; develop strategies for a better external communication and customer care, implement and supervise the process; writing PR materials and presentations of the companies and products / projects; supervising the company's site content and development; manage and update press contacts data base; negotiating advertising contracts with mass-media and Internet sites representatives; managing advertising budget

setting the objectives and strategy for the Communication Department; permanent contact with journalists; writing press materials, newsletter articles, invitations, according to targeted public; promotion of the events organized by Sphera Building Center (seminars, architect tours, etc.); closuing partnerships with magazines or internet sites for mutual promotion; updating site’s content and increasing traffic by specific methods; internal activity coordination of the Department

choosing the main theme of each issue, setting the summary, selecting collaborators; writing editorial materials and interviews; maintaining contact with the magazine’s collaborators, setting their deadline for sending the articles, review of content; supervising the Art Director and DTP Manager in respect with the magazine’s layout and content

Image Studies - thesis "Aesthetic Seeing. Art and Advertising in a Consumer Society"

Interdisciplinary Master “Theory and Practice of Image”, Center of Excellence in Image Study, Faculty of History, University of Bucharest