Laura Malaver

Support the global marketing of Eucerin in brand projects and daily marketing tasks including competitor analysis, market research and performance tracking of the different franchises in the brand.

Worked successfully in an integrated Marketing Business project between Beiersdorf and Brand Academy University, conducting market and consumer research in order to achieve the main task to build a new brand in an innovative skin care category.

In charge of creating and implementing content marketing strategies for local and international Brands, identifying the clients voice and determining key messages to create an accurate positioning and to enhance consumer engagement.

Creating and implementing Public relation strategies to improve brand visibility and audience engagement. Producing commercial and editorial content for different accounts, Coordinating press conferences and media management as well as writing monthly reports to measure results.

Junior Corporate Communications executive in charge of supporting internal and external communication activities.

Creating Digital content for the biggest news portal in Colombia.

In charge of creating digital content for one of the biggest international media platforms in Colombia.

Branding, Marketing and Strategic Communication for international brands.

Journalism and Communication Strategist