Laurent Vonmoos

Accountable for the commercial deployment of all tobacco categories for the Swiss affiliate. Leading the commercial sales team to acquire and retain users on new IQOS platform and accelerating share of market as well as profit growth. Managed the successful opening of the first IQOS-Boutique in Switzerland. Developed and deployed a novel concept of mini-boutiques to acquire new IQOS users in a more engaging environment.

Lead the conventional sales team, managing key account relations, field forces and a separate unit operating 5’500 vending machines. Contributed to the successful launch of a novel tobacco category, elaborating the commercialization strategy and subsequently deploying it. Piloted the commercialization of IQOS within Mobilezone to gather insights about consumers’ shopping preferences and to (in)validate sales potential in technology focused retailers.

Accountable to define the sales strategy of the German market in collaboration with all relevant Sales & Marketing departments and lead the preparation of the yearly commercial plans and budgets. Managed the brand portfolio, coordinating new launches and portfolio rationalizations as well as price increases. Lead the preparation of the yearly commercial plan, coordinated the sales budget and initiated the development of a new, consumer centric commercialization strategy.

Member of a cross-functional team of 9 people, working for 12 months on a strategic sales project requested and steered by the CEO of PMI, contributing to develop a new, consumer centric commercialization approach that enhances the effectiveness of field forces.

Contributed to the global deployment of the new Marlboro brand architecture and the development of line extension for the “Gold” pillar, from design to sign off of new product / pack variant and coordinated the deployment of the new brand architecture with regional marketing functions.

Contributed to the global deployment of the new Marlboro brand architecture and the development of line extension for the “Gold” pillar, from design to sign off of new product / pack variant and coordinated the deployment of the new brand architecture with regional marketing functions.

International assignment to setup and develop a newly acquired affiliate, collaborating closely with the Sales Director to define and implement a new sales strategy

Account resonsibility for customers in Switzerland, both Wholesale & Retail, negotiating and implementing trade agreements with the goal to improve sales, market shares and brand visibility.

Responsibility for leading the Retail Field Force in Switzerland (7 Regional Managers, 44 Sales Representatives), covering both Traditional & Modern Trade with the objective of ensuring brand distribution and visibility as well as implementing brand building activities.