Liqin Lu
Bis 2016, Senior Market Research Supervisor, Eisai Co., Ltd.
Bonn, Deutschland
Werdegang
Berufserfahrung von Liqin Lu
7 Jahre und 7 Monate, März 2009 - Sep. 2016
Senior Market Research Supervisor
Eisai Co., Ltd.
1. Administer market research programs in CNS, GI and Onco field, in order to make insight analysis about macro and micro market environment,Health Care Practitioner behavior and perceptions, brand performance tracking and patient investigation, etc. 2. Set up reporting system of external data such as IMS, CPA, DDD, Rx, make the best of Excel\PPT\Qlikview tools. 3. Train sales/market teams how to use the external data and understand the competitive environment, assist to build BI systems.
Ausbildung von Liqin Lu
3 Jahre und 10 Monate, Sep. 1999 - Juni 2003
Business Administration
Shanghai Jiaotong University
Undergraduate courses: Principles of Management, Management Psychology, Human Resource Management, Communication Skills and Leadership Development, Organizational Management Research Methods, statistics, etc.
Sprachen
Chinesisch
Muttersprache
Englisch
Fließend
Deutsch
Grundlagen