Lisa Asmuß-Daft

Projektmanager Consumer Products B2C

- Responsible for managing and executing communication campaigns across multiple channels, including emails, newsletters, sms, push notifications, offline, etc. - forecast and monitor campaign performance and country trends and create regular and ad-hoc operational reports - work on new and innovative concepts to facilitate communication and carry out and analyze A/B tests to optimize performance and strategy

- Responsible for managing and executing communication campaigns across multiple channels, mainly emails, newsletters, sms, etc. - Create, implement and maintain customized CRM campaigns, as well as triggering and evaluating the campaigns - Develop new CRM strategies to achieve sustainable growth in the customer base

Unterstützung der Produktmanager für die Produktkategorien Kopfhörer & Walkman.

Unterstützung der Projektmanager, u.a. Online-Specials, Web-Reporting, Maßnahmen zur Kundenbindung.

Strategisches Marketing, Organisation von Workshops für Bestandskunden, WIN-Kommunikation, Erstellung von Wikis, etc.

Vertiefung: Management & Marketing - Courses: Marketing Communication, Buyer Behaviour, Consumer-to-Consumer Marketing, Marktforschung, Marketing Myths - Masterseminar, Internationales Management, Strategisches Management, Leadership, Qualitative und Quantitative Methoden

International Marketing and Consumer Behaviour

Schwerpunkt im Marketing-Management und Personalmanagement.