Giovanna Lastrucci
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Giovanna Lastrucci
- 10 months, Sep 2016 - Jun 2017
Global Digital Marketing Assistant (Ray-Ban, Persol & Vogue Eyewear)
Luxottica Fashion Brillen Vertriebs-GmbH
development and execution of glocal content strategy and campaigns; Coordination of the creative agencies; Vogue Eyewear Social Media profiles management; Communication with the key-markets with a deep focus on local social activations; Media Budget Management; Photo Shooting/Video Management; Performance analysis of Ray-Ban.com and eDm campaigns
- 4 months, Jun 2015 - Sep 2015
Digital Marketing
INNESCA
Assistance on the development of a new online business; Marketing research and SWOT analysis; Competitors analysis and monitoring; Individuation and monitoring of the target audience; Ideation of the overall marketing strategy, including all the digital platforms; Copywriting and eDM planning; Ideation and development of the digital assets
Ausbildung von Giovanna Lastrucci
- 1 year and 1 month, Sep 2015 - Sep 2016
Strategic Marketing Management
Cranfield School of Management
Strategic Marketing & Planning - Marketing Consultancy project - Brand Equity - Customer relationship management (CRM) - Integrated marketing communication - Sales&Key Account Management - Accounting - Marketing Research&Statistics
- 6 months, Jan 2015 - Jun 2015
Digital Communications
Eduforma s.r.l
Digital communications - SEA - Performance Marketing - Event Management - Video&Content Management
- 3 years and 2 months, Sep 2011 - Oct 2014
Ecnomics, Management & Statistics
University of Bologna
statistics - Economics - Management - Accounting - Finance
Sprachen
Italian
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
A1-A2 (Grundkenntnisse)
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