Lorena Booth

Establish and negotiate contracts with over 800 footage providers worldwide Performed assessment of market trends for long-term acquisitions, including initiatives geared towards obtaining new channel partners Managed partner compliance, performance and ROI Project Manager for various company-wide projects, including the launch of e-commerce site in 2010 Team leader for the digital marketing strategy

Plan, direct and coordinate the operations of the whole company in terms of determining needs, reducing costs and analyzing areas requiring improvement. Develop, review, and report on the operations division’s strategy, ensuring the strategic objective are well understood and executed by the heads of department. Manage daily operational activities, and planning use of materials and human resources toward maximum productivity.

Organized key conferences, seminars and meetings in Latin America (Mexico, Brazil and Chile) for corporate law practice. Prepared and thorough analyzed participant surveys, provided feedback and suggestions for improvement to management. Collaborated with other key marketing departments (IT, Design) to re-launch firm’s new website in 2008.

Managed and supervised all daily administrative activities to facilitate the smooth running of the office. Managed people integration process after company merger in 2006. Oversaw recruitment of new staff and developed training programs. Ensured adequate staff levels to cover for absences and peaks in workload, often by using “temp“ agencies. Maintained health and safety policies and ensured they were observed by all staff members.

Account Manager for the biggest corporate clients with project value up to 3 million dollars. Developed project schedule related to lighting installation and kept schedule updated as critical changes occurred during the development process. Actively engaged with customers and providers to ensure projects were consistent with given requirements and construction phases. Identified and tracked milestones, deliverables, risks, issues, changes and dependencies within the schedule.

Organization and People Management

International Marketing Communications Management