Luis Fernando Gutiérrez Muñoz

Recently moved to Frankfurt Germany with my family. Looking forward to find a job where I can apply my professional knowledge and experience to help the company achive its goals.

Responsible of Mexico Affiliates Program acquiring new members, creating sales, marketing and promotion strategies and campaigns ensuring sales and financial targets are met. Lead the marketing team to promote hotel promotions and key destinations to schedule campaigns and offer high value for the customers. Manage IT resources in order to offer the best technological solutions to our Affiliates (Airlines, Hotels, Bus Lines, Banks, Loyalty Programs, OTAs, among others).

Responsible for driving business performance and new product strategy and innovation for Starbucks Card. Identify opportunities for demand generation and B2B business development. Drive new customer acquisition to My Starbucks Rewards program through B2B sales. Responsible for Gold Card Welcome Kit production, delivery and activation.

Responsible for developing and leading engagement and usage campaigns that will drive Credit Card spend and growth. Support campaigns execution for all marketing activities aimed at stimulating spend among existing customers and bring Scotiabank Credit Cards to top of wallet. Development of strategic alliances for special promotional campaigns. Responsible for Scotia Select www.scotiaselect.com.mx (Promotion and Benefits Program).

Commercial management of different business units of Swiss Time Group (Swiss watch brands, Cronometría Boutiques and Wreport magazine). Generation and management of new commercial relationships and new distributors. Commercial relationship management with Swiss watches suppliers. Development of group commercial objectives. Marketing plans and sales promotions for group’s boutiques and different distributors. Planning and implementation of advertising campaigns and PR management of the group.

Planning, control and execution of marketing strategies and campaigns for Premier, Advance, Global Asset Management, Global Banking and Global Markets Propositions according to product (Debit/Credit Card, Insurances, Loans, Mortgage, Investments, among others) and global objectives, fulfilling marketing and proposition priorities. Effective plan, control and allocation of marketing budget of every Proposition. - Launch of Advance Proposition into the mexican market.

Development and execution of marketing and advertising campaigns for mutual funds and brokerage house. Monitoring and evaluation of mutual funds, competitors and market trends. Secretary of Content Committee www.interacciones.com. Effective plan, control and allocation of marketing and media budget.

Responsible for developing and execution of marketing strategies and advertising campaigns for Médica Sur´s different business and medical units. Media Planning and media negotiations. Planning and creation of the International Patient Department in order to attract international medical tourism to Médica Sur. Member of Content Committee www.medicasur.com.mx. Effective plan, control and allocation of marketing and media budget.

Search and prospect new advertising clients, negotiating, closing and signing of advertising contracts. Sales and advertising management.

Marketing

Marketing