Lukas Haimerl

• Executing the global NIVEA Cremes communication & product strategy • Conceptualizing the product innovation pipeline & developing a 360° launch campaign for NIVEA Creme

• Managing responsibility for assigned adidas Running apparel product ranges (male and female) created for the global market • Creation of product concepts, definition of price strategies and product distribution, selection of seasonal highlight products • Close collaboration with cross-functional departments to execute the created concepts and strategies

Insights in diverse functions: Product Management, Product Development, Product Design, Strategic Marketing, Forecasting, Sales, Pricing, Customer Relationship Marketing, Event Management,

Erstes Semester: Universidad Adolfo Ibanez, Santiago de Chile Zweites Semester: Universität St. Gallen, St. Gallen

International Marketing, Finance, Human Resource Management

International Marketing and International Human Resource Management Bachelor thesis: “Analysing and evaluating the current positioning of adidas Men’s Training and creating a possible repositioning approach”