Dipl.-Ing. Maik Lange
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Skills
Timeline
Professional experience for Maik Lange
- Current 2 years and 4 months, since Jan 2023
Generative AI Transformation Lead & Mission Master Healthcare
Bayer AG, Pharmaceuticals
As a Generative AI Transformation Lead in Healthcare, the role involves pioneering AI-driven digital solutions to improve services for patients and healthcare professionals, enhancing overall healthcare quality. • Strategic AI Solution Development: Expert in developing AI strategies for business transformation and specific pharma use cases. • Capability Lead Digital Assistant: Development of an AI Assistant Market Place for commercial pharma marketing & sales
- 2 years and 1 month, Sep 2020 - Sep 2022
Digital Lead - New Digital Channels
Bayer AG, Berlin
- Explorer von neuen digitalen Kanälen mit Fokus Kundenaktivierung, Erlebnis, Aufbau von Beziehungen - Prototyping von Use Cases und neuen Kundenservice Modellen - Entwicklung von Digital Channel OKRs and Performance KPIs, Auswertung und Deutung von Kundenfeedback, Insights - Transformation und Integration von neuen Digitalen Kanälen und deren Möglichkeiten - Aufbau von strategischen Partnerschaften im Bereich Digital Channels - Gestaltung und Strategie von Digitaler Multi Channel Mix
- 8 years and 8 months, Jan 2012 - Aug 2020
Senior Digital Marketing Consultant
Bayer Business Service GmbH
- Transfer Customer Activation Vision / Strategy Plan into Multi Channel Performance Concept - Management of relevant Multi Channels (Websites, Social Channels like Facebook, YouTube, Instagram, Twitter) - Agency and Partner Managment to reach defined ROIs (Customer Satisfaction - NPS, KPIs, Benchmarks) - Performance Tracking (GA360, SEO, SEA, Social Media Tools) - Insight and Recommendation Management to drive agile performance management - Motivator to follow the customer centric approach
- 8 months, May 2011 - Dec 2011
Digital Marketing Consultant
Bayer Business Services GmbH
- TrendScout to identify potential internet & online marketing Services - Conception of Methods to drive Internet Marketing Services (SEO / SEM Method) - Scout for professional Partnering Evaluation with focus on SEO, SEM, Internet Marketing Campaign Management & Mobile Services (mobile readiness & apps) - Online Marketing Multi Channel Management (Marketing Campaign Builder Conception)
- 2 years and 11 months, Jun 2008 - Apr 2011
Digital & Social Media Marketing Strategy Business Consultant
Bayer Business Services GmbH
- Search Engine Optimization & Marketing for Internet Websites ( Best Practice Concepts) - Web2.0 (Life Cycle Management) - Online Marketing Innovation Projects (Campaign Builder, Markting Brand Places) - Affiliate Marketing ( Concept & Strategies to use Google AdWords, Google & Facebook Places) - Mobile Readiness (Web APP, Native APP) for Brand Website - TrendScout for new Web2.0 / Social Technologies (location based social marketing commerce services) - Generator of new ideas & innovation
- 5 years and 1 month, Jun 2003 - Jun 2008
IT-Projektleiter, IT- Koordinator
Bayer Schering Pharma
- 6 months, Jan 2003 - Jun 2003
Systemanalytiker
ComConsult
- 2 years and 1 month, Dec 2000 - Dec 2002
IT Unternehmensberater
Unilog Unternehmensberatung
- 2001 - 2002
Systemanalytiker
T-Systems GmbH
- 7 months, Sep 1998 - Mar 1999
Hochschulpraktikant
Siemens AG
Educational background for Maik Lange
- 1995 - 1999
Wirtschaftsingenieurwesen
FH Anhalt
Projektmanagement Marketing Wirtschaftsinformatik
Languages
German
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English
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Spanish
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