Marc Genin

Expert in driving digital transformation across HubSpot, Salesforce, and MS Dynamics. I lead end-to-end implementation, team training, and AI-powered marketing innovation. Campaigns: Managed 25+ international omnichannel projects AI Innovation: Leverage AI for predictive analytics, segmentation, and automated workflows. Results: Deliver data-driven ROI through 20+ features certifications and global project delivery.Expert in driving digital transformation across HubSpot, Salesforce, and MS Dynamics.

Strategy: Executed end-to-end omnichannel recovery via SAP, PEGA, and Oracle (Phoenix). Results: Reduced Non-Performing Loans (NPLs) and optimized KPIs through targeted, empathetic negotiation. Expertise: Maintained premium brand reputation and regulatory compliance using a customer-centric, marketing-led approach in international French-speaking markets.Strategy: Executed end-to-end omnichannel recovery via SAP, PEGA, and Oracle (Phoenix).

Driving data-driven marketing across 12+ EMEA countries to accelerate growth. As Regional CRM Lead for MS Dynamics 365 & Salesforce, I own platform strategy and adoption. Execution: Orchestrate end-to-end omnichannel journeys (Email, Social, Hootsuite) and audience segmentation. Optimization: Automate lead nurturing and workflows via CRM, CMS, and LinkedIn Sales Navigator. Strategy: Align CRM architecture with lifecycles to maximize ROI and personalization.