Marcelo Pires do Prado Machado

- Creating and maintaining a product strategy for Agriculture Telematics that captures higher-level longer-range and more abstract decisions. - Creating and maintaining a product roadmap that captures more detailed shorter-term and more concrete decisions, making roadmap decisions and driving stakeholder consensus. - Achieving stakeholder alignment on significant product choices including strategic product features, product architecture, and significant technology choices.

- Digital Product Development and Management to maintain the best customer and user experience applying agile methodology on all the development and product lifecycle phases. - Backlog management, user story creation / breakdown and engagement in agile ceremonies such as sprint, increment planning and portfolio review. - Coordinate communications from regional level to global corporate functions.

- Sales and marketing support focused on key customer launches and activities to improve and develop the precision solutions business market for the importers market in South America. - In addition, responsible for customer service and support and for the development and application of the in-person and online training portfolio for Digital and Precision Technologies for the Agriculture and Construction.

Latin America responsible for the development and application of the portfolio of face-to-face and online training to the end customer in Digital and Precision Technologies for the Agriculture and Construction segments.