Maria Jose Lamana

Responsible of coordinating, overseeing and supporting EMEA Marketing Managers team (5 people) on local marketing (tradeshows, direct marketing, affiliation, emailing campaings actions, sales tools, collaterals) to drive new leads to country sales team.

Working for HP worldwide marketing department of Global Large Format Printing Division. My tasks were related to communication, PR and account management inside the Partners and Current Business Program, including planification of marcom activities and events control and follow up of ROI, budgeting, brand and project management (on and offline) with creative influencers network.

Marketing, advertising and corporate communications material production. Creative planning, copy/ technical writing and graphic production of layouts. Events and tradeshow organizer.

Institutional advertising campaigns (media planning, production and follow up) and brand management. My tasks were related to Institutional marcom initiatives management, budgeting, and contact person for agencies and media.

Account assistant in the International B to B team, working with clients like Neste Chemicals, Kemira Group, Datex-Ohmeda and Ahlstrom Pumps. Apart from account management also involved in actual planning and production of campaigns as Copy Writer and Art Director assistant.

Analitical Marketing, Product and Price Management, Sales and Distribution Management, Communication and Promotions Management, International Marketing, Marketing in specific areas (public, bank, pharmaceutical, b2b)

in Editing, Documentation, Informative TV, Public Opinion, International Relations, News Production, History of Social Communication and Cinema.

Semiotics, Marketing, Theory&History of Advertising, Consumerism, Psychology, Statistics, Audio-visual Information Theories and Creativity.