Maria Alexandra

Managed a EUR 1M+ renewals pipeline across ~150 Enterprise and Commercial accounts in the Nordics, Benelux, and Southern Europe. Maintained data accuracy across Salesforce and SAP, ensuring pipeline hygiene and reliable forecasting at all times. Coordinated activity across up to 50 distributors and resellers, keeping channel operations aligned and on track. Consistently followed up on open opportunities and CRM gaps, reducing pipeline risk through structured account management.

Led a team of 8 SDRs: owned hiring, onboarding, daily coordination, performance tracking, and reporting. Built and maintained CRM workflows in Salesforce, ensuring clean data, accurate lead attribution, and consistent follow-up. Managed inbound and outbound activity across the full funnel, from lead handling to meeting handoff to the sales team. Supported customer success across a portfolio of accounts, resolving issues through structured ticket handling and SLA follow-up.

Managed outbound and inbound lead workflows for the Romanian market, focusing on structured outreach and qualification rather than hard selling. Coordinated product demos and meetings for the sales team, ensuring all activity and customer data was accurately recorded in the CRM. Supported clean pipeline management, documentation and follow‑up so that account executives had clear, updated information for their opportunities.

Advanced into a team management role with responsibility for coaching, reporting, lead coordination, and day-to-day team support. Maintained CRM records, monitored representative activity, and supported process consistency across departments. Helped implement new working methods, performance tracking, and team development initiatives.

Managed a portfolio of international customers, presenting company products, handling CRM records and coordinating follow‑up. Focused on structured lead management, documentation and clear communication to support the sales process.