Marja Nikula

GHX, a medical supply chain solutions provider Director, Product Management & Marketing – Europe; Sr. Product Manager, Rx Analytics (Hospital Pharmacy Reporting); Product Manager, Rx Analytics (Hospital Pharmacy Reporting); Key Responsibilities: • Identify and evaluate new business opportunities. Present business cases to senior executives •Generate Europe marketing strategy and product plan •Write product requirements, manage marketing activities, write literature, manage team

• Cold calling and signing up manufacturers for a start-up company • Increasing revenues for existing suppliers through better price negotiation and sales strategy generation • Creating and managing process of signing up new manufacturers: distribution, telemarketing, marketing programs sharing, trade-in programs Key Achievements • Signed up 100 new manufacturers in one year • Increased an existing account sales volume by 1500% - medical, medical supplies, medical equipment, internet

• Direct breast imaging product line including product launch strategies, product discontinuations, long- and short-term product roadmaps, clinical evaluations, clinical testing • Manage product line marketing activities for a medical capital equipment manufacturer including market research, marketing materials, sales tools generation, competitive analysis • Train sales personnel, support sales personnel on sales call. Train distributor sales personnel • Manage marketing, pricing and product image

Marketing Manager •Marketing planning & budgeting •Generation of all marketing materials, advertising and sales tools •Managing tradeshows and events Key Achievements •Successfully executed and managed a major tradeshow within 6 weeks of coming on board oBy executing the right advertising and marketing strategies, delivered double the expected leads oNegotiated better discounts, delivering show under budget oCreated new tradeshow booth graphics, marketing materials and presentations

Emphasis: International Marketing Minor: International Business Honors: Highest Honors Graduate, Golden Key Honor Society GPA: 3.98 (excellent, among the best 2%, summa cum laude. Corresponds roughly to a german grade of 1,0 and british First Class Honours)